HYBRID VALUE CREATION IN THE SPORTS INDUSTRY - THECASE OF A MOBILE SPORTS COMPANION AS IT-SUPPORTEDPRODUCT-SERVICE-BUNDLE

Integrated product-service packages (hybrid products) can open new markets and target groups tocompanies. However, existing approaches to service or product development do not sufficientlyaddress simultaneous development and domain-specific issues. A very promising new field for suchbundles is the health and fitness industry. In this research, we designed and built an IT-supportedtraining system for running (the Mobile Sports Companion, MSC) that closely interlocks a productand corresponding services using an iterative development process. We tested the pilot system with 14recreational athletes.[...]

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Year of publication:	2009
Authors:	Leimeister, Jan Marco ; Knebel, Uta ; Krcmar, Helmut
Institutions:	Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
Published in:	Universität Kassel - Fachgebiet Wirtschaftsinformatik: Publikationen In: International Journal of Information Systems inthe Service Sector (IJISSS)
Subject:	Dienstleistung \| services management \| Wertschöpfung \| added value \| Preisbündelung \| price bundling

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1 INTRODUCTION
2 DEVELOPING THE MOBILE SPORTS COMPANION
2.1 Research framework
2.2 Research Design and development process
2.3 Results of the iterations
3 FIELD TEST
3.1 Purpose
3.2 Setting
3.3 Technology
3.4 Empirical results
4 SUMMARY AND OUTLOOK
5 LIMITATIONS OF THE STUDY
References

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