Hybrid Value Creation

by Vivek K. Velamuri

Hybrid Value Creation - a phenomenon also known under different terms such as “Product Service Systems”, “Dematerialization”, and “Servitization" - is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation. Contents · The Relevance of Hybrid Value Creation · The Four Different Clusters of Hybrid Value Creation · The Cluster of Embedded Products · The Cluster of Solutions · Managerial Implications · Directions for Future Research Target Groups · Researchers in the field of innovation management · Practitioners interested in the phenomenon of integrating products and services into customer-oriented offerings About the Author J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management

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Year of publication:	2013
Authors:	Velamuri, Vivek K.
Publisher:	Wiesbaden : Springer Gabler
Subject:	Leistungsbündel \| Bundling strategy \| Geschäftsmodell \| Business model \| Unternehmen \| Wertschöpfung \| Hybrides Leistungsbündel
Description of contents:	Systematic Literature Review -- Hybrid Value Creation -- Empirical Study -- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products -- The Cluster of Solutions Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de]

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Extent:	Online-Ressource (XX, 200 p. 24 illus, digital)
Series:	Markt- und Unternehmensentwicklung / Markets and Organisations SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Foreword; Acknowledgement; Overview of Contents; Table of Contents; List of Figures; List of Tables; I Introduction: Setting the Stage; 1 The Relevance of Hybrid Value Creation; 2 Defining Hybrid Value Creation; 3 The Structure of the Thesis; II Systematic Literature Review: Hybrid Value Creation; 1 The Rise of Hybrid Value Creation; 1.1 Arguments in Favor; 1.2 Barriers and Hurdles; 1.3 Why the Review?; 1.4 Goals and Approach; 2 Research Strategy and Analysis; 2.1 Research Strategy; 2.2 Analysis; 2.3 Various Research Strands; 3 Research Categories; 3.1 The Strategic View 3.2 The Organizational View3.3 The Marketing View; 3.4 The Design View; 3.5 The Innovation View; 3.6 The Business Level View; 3.7 Sustainability Aspects; 3.8 The Macroeconomic Perspective; 4 Discussion and Reflection; 4.1 Research Gaps; 4.1.1 The strategic view; 4.1.2 The organization view; 4.1.3 The marketing view; 4.1.4 The Design view; 4.1.5 The Innovation view; 4.1.6 The Business level view; 4.1.7 Sustainability aspects; 4.1.8 The Macroeconomic perspective; 4.2 Additional Insights; 4.2.1 Evolution of the research area; 4.2.2 Methods used; 4.3 Dominant Directions for Future Research 4.3.1 Micro level4.3.2 Macro level; 5 Conclusion of the Review; III Empirical Study 1: The Four Clusters of Hybrid Value Creation; 1 Need and Goals; 2 Four Value Creating Attributes; 2.1 Individualization; 2.2 Marketing-Integration; 2.3 Operational-Integration; 2.4 Firm-Customer Interaction; 3 Method and Data; 3.1 Research Design; 3.2 Research Approach; 3.3 Introduction: The Four Clusters of Hybrid Value Creation; 3.3.1 Embedded products; 3.3.2 Leasing & co.; 3.3.3 Mass customization; 3.3.4 Solutions; 4 Case Analysis; 4.1 Embedded Products; 4.2 Leasing & Co.; 4.3 Mass Customization 4.4 Solutions5 Findings; 5.1 Embedded Products: Success through Operational-Integration; 5.2 Leasing & Co.: Success through Individualization; 5.3 Mass Customization: Success through Operational-Integration; 5.4 Solutions: Success through Marketing-Integration; 6 Reflection and Research Directions; IV Empirical Study 2: The Cluster of Embedded Products; 1 The Need for Further Research on Embedded Products; 2 Method and Data; 2.1 Research Design; 2.2 Case Selection; 2.3 Research approach; 3 Findings; 3.1 Strategically-Oriented Critical Aspects; 3.1.1 Hybrid arrangement 3.1.2 Dimension of hybridity3.1.3 Revenue model used; 3.2 Service-Oriented Critical Aspects; 3.2.1 Web as a service platform; 3.2.2 Engagement in community building; 3.2.3 Integration of customer feedback; 4 Reflection; V Empirical Study 3: The Cluster of Solutions; 1 The Need for Further Research on Solutions; 2 Theoretical Underpinning; 2.1 Motivation and Viability; 2.1.1 Motivation; 2.1.2 Viability; 2.2 Evolution of Service Classifications and Solution-based Business Models; 2.2.1 Evolution of service classifications; 2.2.2 Evolution of solution-based business models; 3 Method and Data 3.1 Research Design
ISBN:	978-3-8349-3961-6 ; 978-3-8349-3960-9
Other identifiers:	10.1007/978-3-8349-3961-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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