Hype or opportunity? : tokenization as engagement platform in sport marketing
Year of publication: |
2023
|
---|---|
Authors: | Stegmann, Pascal ; Matyas, Daniel ; Ströbel, Tim |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 4, p. 722-736
|
Subject: | Blockchain | Digital transformation | Engagement platforms | Sport marketing | Tokenization | Brasilien | Brazil | Sportmarketing | Sports marketing | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform |
-
Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos, (2020)
-
The blockchain's impact on digital marketing platforms
Hahn, Alexander, (2020)
-
Stegmann, Pascal, (2023)
- More ...
-
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias, (2023)
-
Stegmann, Pascal, (2023)
-
Ströbel, Tim, (2021)
- More ...