The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research
Pascal Stegmann, Siegfried Nagel and Tim Ströbel
| Year of publication: |
2023
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|---|---|
| Authors: | Stegmann, Pascal ; Nagel, Siegfried ; Ströbel, Tim |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 4, p. 1221-1248
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| Subject: | digital innovations | Digital transformation | engagement platforms | research agenda | value co-creation | Digitalisierung | Digitization | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Innovation | Social Web | Social web | Electronic Commerce | E-commerce | Marktforschung | Market research | Online-Marketing | Internet marketing | Sportmarketing | Sports marketing |
| Description of contents: | Description [tandfonline.com] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2021.1976241 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320248