The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Year of publication: |
2015
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Authors: | Pezzuti, Todd ; Pirouz, Dante ; Pechmann, Cornelia |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 3, p. 519-529
|
Subject: | Child consumers | Social influence | Public policy | Advertising | Ideal self | Self-concept | Jugendliche | Youth | Werbung | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology |
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