Hyundai Motor Company's "selective focused local adaptation strategy" from the perspective of global marketing
EikoTomiyama; Hiromi Shioji
| Year of publication: |
2015
|
|---|---|
| Authors: | Tomiyama, Eiko ; Shioji, Hiromi |
| Published in: |
The northeast Asian economic review. - Niigata City : [Verlag nicht ermittelbar], ISSN 2187-5677, ZDB-ID 2717634-4. - Vol. 3.2015, 2, p. 69-80
|
| Subject: | Hynday Motor Company | marketing | R & D | product planning | product development process | TFT | Kfz-Industrie | Automotive industry | Internationales Marketing | International marketing | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011404764