I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
Year of publication: |
2007
|
---|---|
Authors: | He, Hongwei ; Mukherjee, Avinandan |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 5/6, p. 443-460
|
Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucherpolitik | Consumer policy | China |
-
The rise of the Chinese consumer : theory and evidence
Garner, Jonathan, (2005)
-
I Am, Ergo I Shop : Does Store Image Congruity Explain Shopping Behaviour of Chinese Consumers?
He, Hongwei, (2012)
-
Utility misperception in a vertically differentiated duopoly
Bienenstock, Sophie, (2018)
- More ...
-
Company identity and marketing: an integrative framework
Mukherjee, Avinandan, (2008)
-
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
He, Hongwei, (2007)
-
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
He, Hongwei, (2007)
- More ...