I deserve that deal! : effects of new customer exclusive promotions on existing service customers
Mary Jane Gardner and Joanna Phillips Melancon
| Year of publication: |
2023
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|---|---|
| Authors: | Gardner, Mary Jane ; Melancon, Joanna Phillips |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 44.2023, 1, p. 73-102
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| Subject: | consumer alienation | Consumer recruitment | distributive justice | entitlement | exclusive promotions | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2022.2143037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546192