Who's behind the screen? : segmenting social venture consumers through social media usage
Te-Lin (Doreen) Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips
| Year of publication: |
2016
|
|---|---|
| Authors: | Chung, Te-Lin ; Anaza, Nwamaka ; Park, Joohyung ; Hall-Phillips, Adrienne |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 288-295
|
| Subject: | Create | Connect | Control | Social venture | Social media site | Segmentation | Social Web | Social web | Sozialwirtschaft | Social economy | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.01.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434187