"I know what you're going to ask me" why respondents don't read survey questions
Kylie Brosnan, Nazila Babakhani, and Sara Dolnicar
| Year of publication: |
2019
|
|---|---|
| Authors: | Brosnan, Kylie ; Babakhani, Nazila ; Dolnicar, Sara |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 4, p. 366-379
|
| Subject: | answer options | eye-tracking | questionnaire design | respondent inattention | survey instructions | Befragung | Interview |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318821025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172251