I like what I know: Is recognition a non-compensatory determiner of consumer choice?
Year of publication: |
2010
|
---|---|
Authors: | Oeusoonthornwattana, Onvara ; Shanks, David R. |
Published in: |
Judgment and Decision Making. - Society for Judgment and Decision Making, ISSN 1930-2975. - Vol. 5.2010, 4, p. 310-325
|
Publisher: |
Society for Judgment and Decision Making |
Subject: | brand | consumer choice | heuristic | preference | recognition |
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