"I love the value from shopping at mass merchants!" : consequences of multichannel shopping value
Year of publication: |
2014
|
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Authors: | Kim, Jihyun ; Lee, Hyun-hwa |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 1, p. 18-30
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Subject: | behavioral intentions | mass merchants | multichannel retailing | perceived value | satisfaction | United States | USA | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
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