I'm not a smoker : constructing protected prototypes for risk behavior
Kristin A. Scott; Marlys J. Mason; James D. Mason
| Year of publication: |
2015
|
|---|---|
| Authors: | Scott, Kristin A. ; Mason, Marlys J. ; Mason, James D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 10, p. 2198-2206
|
| Subject: | Social marketing | Risk behavior | Tobacco | Social comparison | Social norms | Prototypes | Rauchen | Smoking | Soziale Norm | Social norm | Risiko | Risk | Social Marketing | Experiment | Risikopräferenz | Risk attitude | Verhaltensökonomik | Behavioral economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373089