Mere exposure as a signal : company objectives and research propositions
Year of publication: |
2016
|
---|---|
Authors: | Scott, Kristin A. ; Whire, Margaret A. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 4, p. 411-421
|
Subject: | Product Placement | Product placement | Beziehungsmarketing | Relationship marketing | Signalling | Konsumentenpräferenzen | Consumer preferences |
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