I need the hook-up : the impact of shared race and ethnic identity on the expectations of service quality
Year of publication: |
2020
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Authors: | Ferguson, Nakeisha S. ; Sanders Jones, Janine L. ; Ferguson, Yuvay J. Meyers ; Chenevert, Amber M. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 13/14, p. 1285-1307
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Subject: | ethnic identity | marketplace diversity | minority-owned business | service expectations | Shared racial identity | social identity theory | Ethnische Gruppe | Ethnic group | Persönlichkeitspsychologie | Personality psychology | Dienstleistungsqualität | Service quality | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Rasse | Race |
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