I want you to open my letter : effects of uncommon envelope formats and materials
Jana Daume, Prof. Dr. Verena Hüttl-Maack, Prof. Dr. Heribert Gierl
| Year of publication: |
Oktober 2016
|
|---|---|
| Authors: | Daume, Jana ; Hüttl-Maack, Verena ; Gierl, Heribert |
| Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 62.2016, 3, p. 6-19
|
| Subject: | Direct mail | uncommon envelope features | curiosity | opening rate | Werkstoff | Materials | Direktmarketing | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581736