I will be green for us : when consumers compensate for their partners' unsustainable behavior
Year of publication: |
2023
|
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Authors: | Cakanlar, Aylin ; Nikolova, Hristina ; Nenkov, Gergana Y. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 1, p. 110-129
|
Subject: | couple identity | identity signaling | relationship power | sustainable behavior |
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