I will survive : predicting business failures from customer ratings
Year of publication: |
2022
|
---|---|
Authors: | Naumzik, Christof ; Feuerriegel, Stefan ; Weinmann, Markus |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 1, p. 188-207
|
Subject: | business failure | customer ratings | hidden Markov model | service management | Insolvenz | Insolvency | Markov-Kette | Markov chain | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing |
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