Idea Generation: Identifying the Most Useful Techniques
Year of publication: |
1990
|
---|---|
Authors: | Sowrey, Trevor |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 5, p. 20-29
|
Publisher: |
MCB UP Ltd |
Subject: | New product development | Idea generation | Marketing | Creativity | Innovation |
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