Identifiable but not identical : combining social identity and uniqueness motives in choice
Year of publication: |
2013
|
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Authors: | Chan, Cindy ; Berger, Jonah ; Van Boven, Leaf |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, Suppl., p. 288-300
|
Subject: | Kaufmotiv | Consumer motivation | Konsumentenpräferenzen | Consumer preferences | Sozialpsychologie | Social psychology |
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