Identification and analysis of factors influencing food advertisements on buying behaviour of children in emerging consumption markets : the case study of Afghanistan
Jawad Azimi, Jimbo H. Claver, Takeru Suzuki, Jesus Pascal
| Year of publication: |
2020
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| Authors: | Azimi, Jawad ; Claver, Jimbo H. ; Suzuki, Takeru ; Pascal, Jesus |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 14.2020, 1, p. 1-32
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| Subject: | children's buying behaviour | food advertisement | TV advertising | parents' influence | quantitative analysis | reliability | multiple regression | business statistics | AIC and systems | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Lebensmittel | Food | Werbewirkung | Advertising effects | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2020.104142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168718