Identification and classification of problems associated with evaluating social marketing efforts
Paul J. Hensel and Alan J. Dubinsky
| Year of publication: |
1985
|
|---|---|
| Authors: | Hensel, Paul J. |
| Other Persons: | Dubinsky, Alan J. (contributor) |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 13.1985, 1, p. 75-90
|
| Subject: | Marketing | Sozialethik | Social ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001020320