Identification and classification of problems associated with evaluating social marketing efforts
Year of publication: |
2008
|
---|---|
Authors: | Hensel, Paul J. ; Dubinsky, Alan J. |
Published in: |
Nonprofit marketing : sectoral applications. - Los Angeles [u.a.] : Sage. - 2008, p. 27-39
|
Subject: | Social Marketing | Social marketing | Marketingtheorie | Marketing theory |
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