Identifying and ranking critical factors for using social media as health information source : an analytic hierarchy process approach
Year of publication: |
2023
|
---|---|
Authors: | Tomar, Shagun ; Gupta, Manisha ; Sood, Vansh |
Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 10.2023, 2, p. 48-67
|
Subject: | Social Media | Health Information | Analytic Hierarchy Process | Multi-Criteria Decision Making | Brand Credibility | Social Influence | Uses and Gratification | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Social Web | Social web | Online-Marketing | Internet marketing |
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