Information technology revolution and transition marketing strategies of political parties : analysis through AHP
Year of publication: |
2015
|
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Authors: | Jain, Arpit ; Kumar, Anil ; Dash, Manoj Kumar |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 20.2015, 1, p. 71-94
|
Subject: | technology revolution | campaign | analytic hierarchy process | AHP | transition | social media | merchandising | AHP-Verfahren | AHP approach | Social Web | Social web | Informationstechnik | Information technology | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Technischer Fortschritt | Technological change |
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