Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method
Year of publication: |
2016
|
---|---|
Authors: | Hair, Jr., Joe F. ; Sarstedt, Marko ; Matthews, Lucy M ; Ringle, Christian M |
Published in: |
European Business Review. - Emerald Group Publishing Limited, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 28.2016, 1, p. 63-76
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Segmentation | PLS-SEM | Structural equation modeling | Partial least squares | FIMIX-PLS | Finite mixture models | Unobserved heterogeneity |
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