Identifying diffusion patterns of Toyota and Hyundai in the US market
Masataka Yamada
| Year of publication: |
1997
|
|---|---|
| Authors: | Yamada, Masataka |
| Published in: |
KSU economic and business review. - Kyoto, ISSN 0387-2955, ZDB-ID 195270-5. - Vol. 24.1997, p. 45-66
|
| Subject: | Toyota Motor Sales USA <Torrance, Calif.> | Hyundai Motor Company | Kraftfahrzeug | Motor vehicle | Außenhandel | Foreign trade | Japan | USA | United States | Innovationsdiffusion | Innovation diffusion | Marktforschung | Market research | Marketing | Kfz-Markt | Automotive market | Schätztheorie | Estimation theory | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001233435