Forecasting with a repeat purchase diffusion model
Ambar G. Rao and Masataka Yamada
| Year of publication: |
1988
|
|---|---|
| Authors: | Rao, Ambar G. |
| Other Persons: | Yamada, Masataka (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 34.1988, 6, p. 734-752
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Marktforschung | Market research | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001060415