Identifying industrial new product success
Year of publication: |
1979
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Authors: | Cooper, Robert G. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 8.1979, 2, p. 124-135
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Subject: | Innovation | Kanada |
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