New products : the key factors in success
Robert G. Cooper ...
| Year of publication: |
1990
|
|---|---|
| Authors: | Cooper, Robert G. |
| Other Persons: | Kleinschmidt, Elko J. (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Innovation | USA | United States |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | 52 S Ill 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Includes bibliographical references (p. 49-52) |
| ISBN: | 0-87757-213-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000819810