Identifying leisure travel market segments based on preference for novelty
Year of publication: |
2009
|
---|---|
Authors: | Weaver, Pamela A. ; McCleary, Ken W. ; Han, Jiho ; Blosser, Phillip E. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 5/6, p. 568-584
|
Subject: | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour | Zielgruppe | Target group | Clusteranalyse | Cluster analysis | Japan | Australien | Australia |
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