Identifying misleading advertising
Year of publication: |
1981
|
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Authors: | Russo, J. Edward |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 8.1981, 2, p. 119-131
|
Subject: | Werbungsgesinnung | Vereinigte Staaten |
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