Identifying the factors influencing digital marketing and brand-consumer relationship
Year of publication: |
2023
|
---|---|
Authors: | Aancy, H. Mickle ; Bandyapadhyay, Malay ; Taneja, Shallini ; Rao, P. Venkateswara ; Srivastava, Binkey |
Published in: |
Risk and decision analysis. - Amsterdam : IOS Press, ISSN 1569-7371, ZDB-ID 2512630-1. - Vol. 9.2023, 1, p. 19-29
|
Subject: | Digital marketing | channels | websites | personal gadgets | consumer | Online-Marketing | Internet marketing | Website | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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