User attitude towards mobile payment : a new purchasing application from Turkey
Year of publication: |
July-December 2016
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Authors: | Aydın, Gökhan ; Burnaz, Şebnem |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 25.2016, 3/4, p. 115-129
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Subject: | Mobile marketing | mobile payment | mobile wallet | innovativeness | technology acceptance | Elektronisches Geld | Electronic money | Türkei | Turkey | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Online-Marketing | Internet marketing | Mobile Marketing |
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