Identifying whale-watching tourist differences to maximize return on investment
Year of publication: |
2019
|
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Authors: | Tkaczynski, Aaron ; Rundle-Thiele, Sharyn |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 3, p. 390-402
|
Subject: | Interest | nature | target marketing | whale watching | wildlife tourism | Tourismus | Tourism | Wildtierschutz | Wildlife conservation | Ökotourismus | Ecotourism | Return on Investment | Return on investment | Tourismuswirtschaft | Tourism industry | Australien | Australia | Urlaubsverhalten | Holiday behaviour |
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