Using two-step cluster analysis to identify homogeneuous physical activity groups
Sharyn Rundle-Thiele and Krzysztof Kubacki; Aaron Tkaczynski; Joy Parkinson
| Year of publication: |
2015
|
|---|---|
| Authors: | Rundle-Thiele, Sharyn ; Kubacki, Krzysztof ; Tkaczynski, Aaron ; Parkinson, Joy |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 4, p. 522-537
|
| Subject: | Physical activity | Segmentation | Social marketing | Two-step cluster analysis | Clusteranalyse | Cluster analysis | Social Marketing | Sport | Sports | Freizeitverhalten | Leisure behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381607