Identitätsbasiertes Markenmanagement in der 1. Basketball-Bundesliga : dargestellt am Beispiel der Eisbären Bremerhaven
Christoph Burmann; Rico Piehler
| Year of publication: |
2007
|
|---|---|
| Authors: | Burmann, Christoph ; Piehler, Rico |
| Publisher: |
Berlin : LIT |
| Subject: | Markenführung | Brand management | Dienstleistungsmarketing | Services marketing | Event-Marketing | Event marketing | Sportorganisation | Sport organization | Profisport | Professional sports | Zielgruppe | Target group | Befragung | Interview | Deutschland | Germany | Basketball | Bundesliga | Sportverein | Management | Markenimage | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XIX, 228 S. Ill., graph. Darst. 210 mm x 147 mm |
|---|---|
| Series: | Markenmanagement. - Hamburg : Lit, ZDB-ID 2193501-4. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8258-0988-9 ; 978-3-8258-0988-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003578847