Identity and strategy : how individual visions enable the design of a market strategy that works

The impact of identity on strategy formulation : revealing and using shared identities to evolve a desired and attainable organizational strategy

Rughase, Olaf G., (2003)

Jenseits der balanced scorecard: strategische Wettbewerbsvorteile messen

Rughase, Olaf G., (1999)

Linking content to process : how mental models of the customer enhance the creative strategy processes

Rughase, Olaf G., (2002)