Identity Congruency Effects on Donations
| Year of publication: |
2008
|
|---|---|
| Authors: | Shang, Jen ; Reed, Americus ; Croson, Rachel |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 3, p. 351-361
|