Identity Crisis - Customer privacy issues -- Including problems caused by the rising epidemic of identity, theft -- Represent an opportunity for banks to differentiate themselves from competitors, build customer trust and strengthen their image. How? By offering visible leadership in the area of customer privacy concerns.
Year of publication: |
2001
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Authors: | Bernstel, Janet Bighom |
Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 33.2001, 7, p. 16-21
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