Riding Herd on Attrition - Here's one approach to maintaining your grip on customers in the 'top-tier,' 'mature' and 'business banking' segments.

Identity Crisis - Customer privacy issues -- Including problems caused by the rising epidemic of identity, theft -- Represent an opportunity for banks to differentiate themselves from competitors, build customer trust and strengthen their image. How? By offering visible leadership in the area of customer privacy concerns.

Bernstel, Janet Bighom, (2001)