Identity, image and reputation as determinants of enterprise competitiveness
Alternative title: | Identitet, imidž i reputacija - determinante konkurentnosti preduzeća |
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Year of publication: |
2013
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Authors: | Krstić, Bojan ; Krstić, Svetlana |
Published in: |
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja. - Niš : [Verlag nicht ermittelbar], ISSN 0350-137X, ZDB-ID 430656-9. - Vol. 59.2013, 1, p. 26-35
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Subject: | Firmenimage | Corporate reputation | Reputation | Markenarchitektur | Brand architecture | Wettbewerb | Competition |
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