Identity in Franchise Systems: The Role of Franchisee Associations
Year of publication: |
2011
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Authors: | Lawrence, Benjamin ; Kaufmann, Patrick J. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 3, p. 285-306
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