Identity matching : inhaltliche Integration in der strategischen Kommunikation
von Markus Erbach
| Year of publication: |
2011
|
|---|---|
| Authors: | Erbach, Markus |
| Publisher: |
Berlin : Logos-Verl. |
| Subject: | Marketing | Zielgruppe | Kommunikationsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 239 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Potsdam, Univ., Diss., 2011 |
| ISBN: | 978-3-8325-2884-3 |
| Classification: | Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10009172487