Essentials of marketing communications
Chris Fill
| Year of publication: |
2011
|
|---|---|
| Authors: | Fill, Chris |
| Publisher: |
Harlow, England [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Vertriebsweg | Distribution channel | Unternehmen | Kommunikationsstrategie | Kommunikationsmodell |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [pearsoned.co.uk] |
| Extent: | XXVII, 412 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-0-273-73844-2 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126747