Social identity salience : effects on identity-based brand choices of Hispanic consumers
Veena Chattaraman; Sharron J. Lennon; Nancy A. Rudd
| Year of publication: |
2010
|
|---|---|
| Authors: | Chattaraman, Veena ; Lennon, Sharron J. ; Rudd, Nancy A. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 3, p. 263-284
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | Nationalkultur | National culture | Markenartikel | Brand | Bekleidung | Clothing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956559