Ideological challenges to changing strategic orientation in commodity agriculture
Year of publication: |
2014
|
---|---|
Authors: | Press, Melea ; Arnould, Eric J. ; Murray, Jeff B. ; Strandburg, Katherine J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 6, p. 103-119
|
Subject: | ideology | legitimacy | strategic orientation | agriculture | sustainability |
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