If advertising won't die, what will it be? Toward a working definition of advertising
Year of publication: |
July-September 2016
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Authors: | Dahlén, Micael ; Rosengren, Sara |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 3, p. 334-345
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Subject: | Werbung | Advertising | Definition | Inhaltsanalyse | Content analysis |
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