If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Eric (Er) Fang, Jongkuk Lee, Robert Palmatier, and Shunping Han
| Year of publication: |
June 2016
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| Authors: | Fang, Eric ; Lee, Jongkuk ; Palmatier, Robert W. ; Han, Shunping |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 3, p. 319-337
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| Subject: | ego network density | ego network diversity | global network centrality | incremental new products | breakthrough new products | Innovation | Unternehmensnetzwerk | Business network | Produktentwicklung | New product development | Soziales Netzwerk | Social network | Globalisierung | Globalization | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011502911