If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations
Year of publication: |
2011
|
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Authors: | Sar, Sela ; Duff, Brittany R. L. ; Anghelcev, George |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 6, p. 561-583
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Subject: | Markentransfer | Brand extension | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Emotion | Experiment |
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